The Sneaky Power of a Free Pen: The Power of Reciprocity in Promoting Products
The other day, Oakville Maids got some mail. Nothing unusual: bills, flyers, the usual stack of “stuff we’ll deal with later.” But tucked inside one bulging envelope was… a pen. Not just any pen. A pen with our logo on it. And suddenly, we felt like we owed somebody money. Free Stuff: A Trojan Horse […]
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